Product homogenization What competition does the aluminum door brand use?
1. Maintain brand uniqueness
Regardless of how many imitations appear on the market, it is important that the aluminum door brand adheres to its own style and keeps going. Just like the well-known herbal tea company Wang Laoji's slogan "I am afraid of getting angry, I will drink Wang Laoji" and insist on taking the road of fire. The slogan has not changed for more than ten years. It has been imitated in the herbal tea industry and has never been surpassed. The aluminum door brand needs to know that maintaining the brand's own uniqueness and owning the unique label of the brand is the premise that the consumers are impressed by you. It is better to stick to more gorgeous rhetoric and play more product patterns than to insist on it. Tested the perseverance of the aluminum door brand.
2. Provide differentiated services
Today, with the rapid development of science and technology, although the homogenization of product technology and technology is inevitable, the aluminum door brand can start from providing differentiated services to improve competitiveness. Differentiated services are another level of precision marketing strategy, which provides targeted services based on the characteristics of the age group of consumers, thus facilitating purchases. Products can be imitated, but differentiated services, warm and thoughtful service, there is no way to imitate.
In short, the aluminum door brand in the door and window industry to enhance competitiveness and break out, first make the characteristics and service differences.